It’s hard to write about how pumped I was throughout this entire project. Not only did Merne, Sarah, and I get to make something for real (which is always my favorite), we got to utilize the hand-made elements throughout the entire marketing process. That’s literally one of my favorite things. All too often I feel like I create things for a photoshoot and they kind of fall by the wayside ne’er to be used again. This model still has some life in it and I’m hoping to see more creations from it.
This week we’re trying something new with a quick podcast (below the video). We had Doug Altman (Infamous Stringdusters’ day-to-day manager) in the house and we talked about how we came up with the concept behind the artwork for this record. I’d love to type it all out, but it’s honestly just way easier to listen to us chat about it. Not only that, but Doug is super funny, so that helps. Info and laughter? Win.
We also have a quick ‘making-of’ video (below this section) where you can see Merne, Sarah, and I in action making this behemoth of a miniature. It’s one solid week of work (with no sleep) condensed down into one awesome minute. While Merne and I filmed the entire process, the incredible Jonnie Sirotek cut and edited the entire thing down so the ‘Dusters could use it as an announcement for the upcoming record.
We owe my great friend, Donnie Criswell (DIY Furniture Store) a HUGE thank you for allowing us to take over his showroom for a day for a shoot with the band. It’s such a gorgeous place with absolutely profound furniture. We wandered back into the area where they build their furniture and had a ton of fun setting up unfinished chairs and utilizing the large warehouse. Thank you so much, Donnie.
All in all, this was such an incredible project to be involved in and I hope you dig seeing how/why we did it. Make sure to check out the video and podcast!
As always, thank you for looking,